Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago.

As the first journalist allowed behind Honda s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.

Editorial Reviews
  • In this highly readable and entertaining book, Rothfeder details how Honda has successfully navigated globalization through a unique strategy. This strategy should be a model for other multinationals to follow.--Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor 
  • This highly readable book reveals the key to Honda's success: a culture of openness, innovation, and relentless commitment to quality. It's a must-read for anyone interested in the future of manufacturing in America.--Subir Chowdhury, Author of"The Power of LEO"and"The Power of Six Sigma" 
  • A fascinating and insightful analysis.-- Financial Times
  • A case study of the methods required to revive manufacturing industries. --Kirkus Reviews
  • Rothfeder s inside look at research and development and details about engines, motors, and assembly lines make this book an engineering or manufacturing fanatic s dream, but readers from all industries will enjoy this entertaining and informative work.--Publishers Weekly,Starred Review 
  • Superb A powerful corporate parable about how sticking to your guns can lead to real success.--Engineering and Technology Magazine
  • Clear well-researched history makes for an entertaining lesson on how a relatively modest Japanese motorcycle company took on the giants of the US automotive industry in their own backyard and succeeded.--Professional Engineering Magazine
About the Author

Jeffrey Rothfederis a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, includingMcIlhenny s Gold, Every Drop for Sale, andPrivacy for Sale. He was previously national news editor atBloomberg News, editor-in-chief atPC Magazine, executive editor atTime Inc., and an editor atBusinessweek. He lives in Cortlandt Manor, New York.

Product Details

Author:  Jeffrey Rothfederis
ISBN:  1591847974   
Publisher:  Portfolio
Publish Date:  September 29, 2015
Pages:  320 pages
Dimensions:  0.8" H x 8.4" L x 5.5" W (0.8 lbs) 

Driving Honda: Inside the World's Most Innovative Car Company

Order now & receive by
*Estimated delivery from regional distribution ctr.

Customers Also Bought