This book is your chance to learn from others mistakes. "Entrepreneur"

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Editorial Reviews
  • Publishers Weekly 06/16/2008 pg. 40 (EAN 9781591842194, Hardcover)
  • Booklist 09/01/2008 pg. 18 (EAN 9781591842194, Hardcover)
  • Time 10/13/2008 pg. 10 (EAN 9781591842194, Hardcover)
  • Choice 02/01/2009 (EAN 9781591842194, Hardcover)
About the Auhtor

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues, he founded Context, the first new economy magazine, in 1997. He lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation and lives in Chicago, Illinois.

Product Details

Author:  Paul B. Carroll ,Chunka Mui
ISBN:  1591842891   
Publisher:  Portfolio
Publish Date:  August 01, 2009
Pages:  312 pages
Dimensions:  0.9" H x 8.3" L x 5.4" W (0.65 lbs) 

Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-Five Years

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