Overview

Introduction -- 01. So You Want to Start a Home-based App Developer Business -- Time -- Space -- Money -- Motivation -- Personality -- Why Apps? -- Controlled Creativity -- 02. Envision Your Business -- Part Time or Full Time? -- Type of Apps -- Who Is Coding the App? -- Apple vs. Android -- Business Plans -- 03. Forming Your Business -- Choosing a Name and Domain Name -- Legal Structure -- Opening a Bank Account -- Money -- Odds and Ends -- 04. Researching the Marketplace -- Getting Perspective -- The Competition -- App Design and Function -- App Pricing Strategies -- 05. Registering as a Developer -- Becoming a Registered Apple Developer -- Becoming a Registered Android Developer -- 06. Building an App Yourself -- Pros and Cons -- Programming for Apple iOS -- Programming for Android -- Using a Do-lt-Yourself Service -- 07. Building an App with the Help of a Developer -- Pros and Cons -- Hiring a Freelance Developer -- Hiring a Digital Agency -- Negotiating a Contract -- 08. Working with Your Programmer -- Keeping Programmers Focused -- 09. Testing and Submitting for Approval -- Initial Testing -- Beta Testing -- Apple Approval -- Google Play and Android Approval -- Amazon Approval -- 10. Selling Your App -- Download Purchases -- In-App Purchases -- In-App Advertising -- Setting a Price -- Pricing Paid Downloads -- Pricing In-App Purchases -- 11. Marketing Your App in Mobile App Stores -- Naming Your Mobile App -- Product Description -- Product Screenshots -- App Icons -- Keywords -- 12. Marketing Your App Outside of the App Stores -- Creating a Website for Your App -- Launching Your Website -- Social Media -- Traditional and Online Media -- Media Messaging -- Marketing to the App Stores -- Paid PR -- 13. Running Your Business -- Day-to-Day Operations -- App Updates -- Financial Bookkeeping -- How to Keep Financial Records -- 14. Business Endgame -- Shutting Down -- Growing Your Business -- Money -- Down the Road 

About the Author

Chad Brooks has logged nearly 15 years in the media business. He started his career at the Daily Herald in suburban Chicago, where he spent more than a decade covering an array of topics, including local and state government, crime and the legal system and education. Following his years at the newspaper, Brooks transitioned to public relations, where he helped promote small businesses across the country landing media placements for his clients in local, regional and national outlets. During that time, he gained a unique perspective on what it takes to launch and sustain a successful small business. Today, Brooks spends his time as a Chicago-based freelance writer, covering business and technology stories for a number of online outlets. His work regularly appears in Business News Daily, The Huffington Post, Yahoo! and Fox Business.

Product Details

Author:  Chad Brooks
ISBN:  0762788097   
Publisher:  Globe Pequot Press
Publish Date:   January 07, 2014
Pages:  200 pages
Dimensions:   0.5" H x 9.2" L x 7.4" W (0.9 lbs) 

How to Start a Home-Based Mobile App Developer Business


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