When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.

About the Author

Author Lynn Downey tells this story through vintage photographs, advertising, postcards, and artifacts from the collections of the Desert Caballeros Western Museum. Additional images from local photographers, historians, and private collections round out the history of Wickenburg, the town whose past informs its present but which always looks to the future.

Product Details

Author:  Lynn Downey
ISBN:  0738555533
Publisher:  Arcadia Publishing
Publish Date:  October 24, 2007
Pages:  128 pages
Dimensions:  0.38" H x 9.08" L x 6.52" W (0.71 lbs) 

Levi Strauss & Co.

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