California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "Designed in California," but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage.
Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies -- including IDEO, frog, and Lunar -- and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader -- including Douglas Engelbart, Steve Jobs, and Don Norman -- Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.
Barry M. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group at Stanford University, and Fellow at IDEO, Inc. He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Lukić (MIT Press).
An internationally recognized leader at the intersection of design and technology, John Maeda is Design Partner at the venture capital firm Kleiner Perkins Caufield & Byers in Silicon Valley. He served until 2014 as the 16th President of the Rhode Island School of Design (RISD) and before that was Associate Director of the MIT Media Lab. He is a designer, technologist, and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM with the addition of the arts. He is the author of "Design by Numbers "(1999), "The Laws of Simplicity "(2006) and "Redesigning Leadership" (2011), all published by The MIT Press.
Author: Barry M. Katz, John Maeda
Publisher: MIT Press
Publish Date: September 04, 2015
Pages: 280 pages
Dimensions: 1.0" H x 9.1" L x 5.8" W (1.55 lbs)
Brainy Books has created a detailed summary of Timothy Ferriss's, The 4-Hour Workweek. In our summary guides, we cover all of the key concepts and ideas that the original works aim to present to readers. In The 4-Hour Workweek, by Timothy Ferriss, great concepts that will allow individuals to create highly efficient and effective business systems were explored. Inside you will learn:
Brainy Books created a summary guide of The 4-Hour Workweek by Timothy Ferriss, to allow for quick reference, to educate readers, and to enhance the reading experience with thorough analyses by some of today’s top thought leaders.
Author: Brainy Books
Publisher: CreateSpace Independent Publishing
Publish Date: September 24, 2015
Pages: 34 pages
Dimensions: 6 x 0.1 x 9 inches
> Overview Brainy Books has created a detailed summary of Timothy Ferriss's, The 4-Hour Workweek. In our summary guides, we cover all of the key concepts and ideas that the original...
Thrive As A Freelancer. Your Guide To Self-Directing Your Career.
Gone are the days when college graduates sought lifetime careers with blue chip corporations. By 2020, almost half of the American workforce will be doing some type of freelance work. Technology has overhauled the job market into a self-serve entity, and in doing so, has given birth to the Freelance Nation. Its members independent contractors, small business owners, entrepreneurs, and contingent workers build businesses, communicate with customers and sell goods. They do so from home, shared workspaces, or even the beach. This book is for you if: You've always wanted to escape the corporate life but don t know how. You re already a freelancer, but want to take your business to the next level. Having been a solo freelancer and also a manager of over 400 freelancers, J. Melissa Cooper opens up her world to share with you the secrets of working for yourself."
J. Melissa Cooper, SPHR, PHR, is a freelancer and Internet entrepreneur. Melissa started her first freelance business with $700 and within five years had it generating over $3mm per year. In addition to various freelance endeavors, Melissa is a founding partner of HirePerfect, a unique search firm that has pioneered the first pay-per-resume program in the industry. She has an M.S. in Human Resource Management from New York University and a B.A. from Brandeis University.
> Overview Thrive As A Freelancer. Your Guide To Self-Directing Your Career. Gone are the days when college graduates sought lifetime careers with blue chip corporations. By 2020, almost half of...
Have you always wanted to make enough money to support yourself without stepping a foot in an office? If yes, this book will show you everything you need to know about how to start making money working from home. This trend has become very popular in recent years, because of the internet. Unfortunately, it has also led to a rise in scammers who charge lots of money only to give you information that does not make you any money in the end. There are a lot of ways you can make money while at home. Some of these will make you rich, while others will only make you enough to buy a cup of coffee. In this book, there is no hype. I will show you what works and what doesn't. If you have been looking for legitimate ways to make money while at home, this is a book you must read.
Table of Contents Preface Chapter # 1: An Introduction to Making Money Chapter # 2: Affiliate Marketing Chapter # 3: Freelancing Chapter # 4: Get Paid to Search Chapter # 5: Get Paid to Watch Videos Chapter # 6: Publish Books Chapter # 7: Rent Your Car Chapter # 8: Rent Your Home Chapter # 9: Start an Online Store Chapter # 10: Teach Your Skills
> Overview Have you always wanted to make enough money to support yourself without stepping a foot in an office? If yes, this book will show you everything you need to...
Few entrepreneurs are aware of the benefits and opportunities available through the SBA. There are few resources available to guide entrepreneurs through the process. Approved was written to fill that gap by providing a step-by-step guide to the SBA loan approval.
"Approved" provides: Side by side comparison of traditional commercial loans and business loans backed by the SBA. How to qualify for the best loan programs most suitable for your unique business. How to highlight strengths and mitigate weaknesses so that lenders are more likely to approve your loan request. How to complete business loan applications without making the mistakes that cause approval delay and even loan decline.
For more than a decade, Phil Winn has assisted entrepreneurs obtain financing to start, expand and purchase existing businesses. Phil is a business graduate from the University of Vermont and has since trained under some of the leading experts in the SBA field. He has helped thousands of entrepreneurs obtain financing in excess of $100 million.
> Overview Few entrepreneurs are aware of the benefits and opportunities available through the SBA. There are few resources available to guide entrepreneurs through the process. Approved was written to fill...
An in-depth analysis of today's top franchise opportunities.
"Bond's Top 100 Franchises, 2015" assesses a wide variety of variables to give readers the leading franchises out of more than 3,500 under consideration. The final selection is based on a number of factors, including historical performance, competitive advantage, franchisee satisfaction, and financial stability. This book is an extension of other books on franchising published by Source Book Publications including "Bond's Franchise Guide, How Much Can I Make?, Tips and Traps When Buying a Franchise, Bond's Hottest New Franchises, Bond's International Franchise Guide, Bond's Veteran's Franchise Guide, and the Minority Franchise Guide."
Bond is an author, lecturer, and consultant regarded as an expert on the franchise industry. Since receiving his MBA from Stanford University, he has over 30 years of diversified business experience and an extraordinary record of achievements.
Dimensions: 0.8" H x 8.9" L x 5.9" W (1.1 lbs)
> Overview An in-depth analysis of today's top franchise opportunities. "Bond's Top 100 Franchises, 2015" assesses a wide variety of variables to give readers the leading franchises out of more than...
Bestselling author of 4 books on property, Craig Turnbull has released the world s first book on Real Estate Crowdfunding. Craig believes fundamentally that owning property, and investing in property, is the foundation for physical wealth for most people. His mission is to inspire people to create the life that they want, with real estate investing simply the vehicle to pay for that lifestyle. Written in everyday language by an expert in property, this book is for anyone who wants to explore new and exciting possibilities for wealth creation, that ultimately offer life choice and freedom. Crowdfunding Real Estate is the fifth book in a best-selling series on real estate investing from property developer and real estate investor, Craig Turnbull. His other four best-selling books on real estate investment, sold over 100,000 copies, including the number one title It s Easy to be a Property Millionaire. With 30 years experience in real estate developing and property investing, Craig has coordinated property projects with a combined value of more than $200 million. Craig holds a business degree in property and finance, a Diploma in Financial Planning, and is a licensed real estate. "
> Overview Bestselling author of 4 books on property, Craig Turnbull has released the world s first book on Real Estate Crowdfunding. Craig believes fundamentally that owning property, and investing in...